since day one we’ve worked to build the best products we can using the least harmful methods at our disposal. our responsibility lies in knowing that we need to continue to work towards better, in every aspect of what we do, covering product development through manufacturing, route to market and community action.
below you’ll find some of the ideas we’ve put into action. we won’t stop there, as we constantly challenge ourselves to find ways to improve. we all need “more better”.
explore the innovative materials behind the performance and protection of our technical performance equipment. from REPREVE® recycled fibers to naturally versatile merino wool, every fabric choice is purpose-driven, pushing boundaries in sustainability and performance.
most of our caps and apparel use recycled fibers. recycled content helps reduce waste and environmental impact, and certifications like REPREVE® and GRS ensure these fibers are traceable. you can find specific details on every product page.
we prioritize recycled and biodegradable materials to minimize landfill waste and reduce reliance on traditional polyester and nylon. here’s a breakdown of the key fibers we use.
we work with fabric suppliers who meet key certifications to ensure traceability, responsible practices and a lower impact on people and plant. Here are a few of the certifications we look for:
today, the majority of our headwear collection is crafted with REPREVE® recycled performance yarns. these cutting-edge fibers transform plastic bottles into high-quality, sustainable polyester—and are fully traceable and certifiable.
between 2019 and 2023, we used over 9,074 kilograms of REPREVE® recycled polyester in our headwear collections. this choice diverted approximately 540,000 plastic bottles from landfills, cut 17,300 kilograms of co2, saved 496,000 mj of fossil fuels, and conserved 78,800 gallons of freshwater.
caring for your gear is key to keeping it performing at its best—for today’s run and many more to come. follow these simple wash and care tips to help your technical caps and apparel last longer.
when your gear’s running days are over, don’t toss it—repurpose it. reinvent, donate, trade, or recycle it to give it a second life. check out creative projects from our community on our journal page for inspiration on how to keep your gear out of landfills.
we carefully select the people and companies we work with across all aspects of our business—from manufacturers to packaging suppliers to logistic providers providers. we prioritize working with those who share our values and help drive us toward our vision.
where and how a product is made matters as much as the product itself. this belief shapes our manufacturing choices, focusing on regions and partners known for their expertise in technical performance gear.
vietnam is a global leader in technical product production, renowned for its skilled workforce and cutting-edge facilities. this allows us to achieve the durability and attention to detail you have come to expect from us. our vietnamese manufacturing partners hold certifications that reflect their commitment to responsible and ethical practices.
select items, like our HLS Sorino | WS pieces, are produced in europe, where we collaborate with mills and factories known for their high-quality materials, sustainability, and niche expertise. european manufacturing allows us to use innovative techniques and bring a specialized focus to certain products.
in 2024, we partnered with EcoVadis, a globally recognized sustainability platform, to ensure our manufacturing partners align with our values. EcoVadis evaluates environmental, social, and ethical practices across supply chains, giving us and our partners greater transparency and actionable insights. through this collaboration, we support our partners in meeting benchmarks for responsible manufacturing while ensuring quality, integrity, and care for the planet.
every piece of equipment we create is guided by a commitment to product, environment, and people. we ensure our products are designed to move with you, using the least harmful methods at our disposal.
product
innovation, performance, and protection are at the heart of every ciele design. from advanced materials to precise construction and extensive testing with a diverse selection of runners, each product is made with the runner in mind.
environment
from using recycled materials like REPREVE® recycled polyester to partnering with EcoVadis for full supply chain transparency, our goal is to minimize impact without compromising quality.
people
the people behind our products matter. we work with factories that uphold the highest standards, ensuring fair wages, safe working conditions, and shared respect for everyone involved.
we partner with GROUNDED® and noissue® to deliver a premium and responsible experience.
GROUNDED® Papermade™ boxes
made from 100% recycled paper that’s FSC-certified, these boxes are fully recyclable. just remove the shipping label before reusing or recycling.
noissue® tissue paper
our tissue paper is FSC-certified, recyclable, compostable, and made from recycled materials. printed with soy-based inks, it can be reused or composted at home.
#invisiblebag
we’re experimenting with #invisiblebag—water-soluble, compostable, biodegradable, and non-toxic bags that leave no harmful residue. this innovation would help s us reduce our use of plastic polybags.
every online order is shipped with intention. from standard to premium delivery, we partner with carriers that are actively working to reduce environmental impact.
standard deliveries
all standard deliveries within canada are carbon-neutral. we partner with Canada Post, who offset emissions generated by ground shipping while working towards emission reduction targets across their operations.
premium deliveries
for faster shipping, we use FedEx. between 2009 and 2020, FedEx reduced CO2 emissions intensity by nearly 40% while handling a 110% increase in daily package volume. their goal iscarbon neutrality by 2040.
our Vietnamese headwear factory is LEED gold certified. this signifies that their building meets high standards for sustainability and environmental performance, including energy efficiency, water conservation, and indoor air quality, as established by the Leadership in Energy and Environmental Design (LEED) program.
“the B Corp certification is recognition of our efforts to continuously find solutions to do better for everyone we work with and for the world we live in. it’s a starting point for better impact and relationship management, supported by concrete tools, considered actions, clear objectives, and anchored in a community of like-minded businesses that we’ll work with to do better in every aspect of our business.” - Mike Giles & Jeremy Bresnen, co-founders
the B Corp certification is a label awarded to businesses that meet rigorous standards of social and environmental performance, transparency, and accountability, as assessed by a third party. it’s a reflection of our commitment to ethics, transparency, and responsible decision-making across every part of our business.
the b lab, the nonprofit behind B Corp certification, works to use business as a force for good, building a more inclusive, equitable, and regenerative economy. learn more about their mission at bcorporation.net.
our B Corp journey made us a stronger company. it pushed us to improve transparency, accountability, and decision-making, while reinforcing the values that shape our culture.
the certification process helped us identify strengths, uncover areas for growth, and establish long-term ways to ensure responsibility is always at the core of what we do.
the B Impact assessment prompted us to rethink business practices and consider better solutions. it covered everything from human resources, accounting, and operations to product design, manufacturing, logistics, and customer care. the process made us better—now, it’s our responsibility to keep moving towards better.
this is just the beginning. as a B Corp, we embrace the challenge to continuously improve while growing alongside B Lab, who remains committed to upholding the most rigorous social and environmental standards.
it’s a collective effort. everyone at ciele shares the responsibility of considering the impact of their decisions—from product development and supply chain partnerships to employee wellbeing and community action.
to guide this, we use a 6-question decision-making tool that reflects the DNA of our company and the thinking that has shaped our work since day one:
“better” is our guiding star. the B Corp certification recognizes our efforts to keep finding ways to do better—for our team, our community, and the planet we share.
it’s a collective effort. everyone at ciele shares the responsibility of considering the impact of their decisions—from product development and supply chain partnerships to employee wellbeing and community action.
to guide this, we use a 6-question decision-making tool that reflects the DNA of our company and the thinking that has shaped our work since day one:
“better” is our guiding star. the B Corp certification recognizes our efforts to keep finding ways to do better—for our team, our community, and the planet we share.
we expect all suppliers, vendors, and sub-contractors to meet or exceed local laws and regulations. this includes compliance with environmental standards, health and safety laws, and employment standards.
ciele products must be made under safe, fair, legal, and humane working conditions at every level of the supply chain.
suppliers must comply with all applicable laws and regulations and operate with integrity, honesty, and transparency. this includes a firm commitment to anti-corruption and fair dealings in all aspects of business.
suppliers must minimize their environmental impact through sustainable practices, such as reducing waste, conserving energy and water, recycling, and monitoring greenhouse gas emissions. hazardous materials must be handled and disposed of responsibly.
suppliers must adhere to this code of conduct and all applicable laws. ciele may monitor compliance through audits or other means, and facilities are expected to cooperate fully and transparently.