the big news for 2020 is our continued transition away from first use polyester. we’ve worked with our factories to find recycled solutions in as many cases as possible.
in over 80% of our caps, we’re now using between 30% and 100% Repreve recycled polyester from Unifi. Repreve is the world’s leading, branded recycled fiber. traceable, transparent and certifiably sustainable, Repreve ensures high-quality fibers are made from 100% recycled materials, including post-consumer water bottles and pre-consumer waste. for every 1lb of Repreve polyester yarn, 24,000 BTUs are conserved, equivalent to 0.2 gallons of gasoline.
our new NSBTshirt is made of 40% certified recycled polyester / 60% certified organic cotton.
behind the scenes
we continue to search for packing and shipping solutions that reduce waste. whether it’s the elimination of plastic to attach our hangtags or continued research into recyclable and biodegradable shipping bags, we’re not stepping back from the responsibility.